Our Story
My name is Ryan Kubanka and I am the owner of Lozana. Here is how I know Lozana is my future, and how I know I can help others build wealth.
Every day for the past 2 years, I was peppered with get rich quick schemes, offers, abundance, and the latest business model on X (Twitter).
I see someone just closed a client for their marketing agency. A day trader just made $5,000 in less than an hour and posted a picture from a beach.
“Here’s why copywriting is the best business to get into.” Let me teach you sales! AI is the future. “Subscribe to my newsletter and learn this secret.” Fifty other profiles say the exact same thing.
I go on Instagram, and it was more of the same, with a lot more people flexing their cars, boats, houses, and lifestyles I couldn’t afford.
Everywhere I turned, someone was telling me their way was the best way to make money and I could succeed just like them by following their advice. But who made their advice the right advice FOR ME?
I purchased a dozen courses and read a dozen more books. I joined trading groups collecting monthly subscriptions from me and sold me only half the truth. I listened to the copywriters and followed their instructions to try and get clients.
There were so many possibilities, so many opportunities. “Join Now,” they said, and my life will be changed.
Wealth was right there in the palm of my hand. But I kept falling short. I switched business model after business model. Trading, copywriting, a basic clothing brand—none of it worked. Could I have stuck with it for longer? Probably. But none of it felt right. I always thought to myself “Think bigger. You’re meant for more” So much knowledge was gained, but little to no results.
If you’ve been down this road like I have, you quickly become aware of your inability to focus. You start wondering if the people saying, “You won’t win,” are right and if you should just give up. But the pain of failure is better than the pain of having no purpose.
Copywriting, a marketing agency, trading, coaching, none of it is working. Something is missing and doesn’t feel right, but you’re determined to win and can’t give up. You’re tired of your job and want more freedom. So, you continue searching for solutions to help you focus and make money.
Wake up at 5am. Take cold showers. Plan out your entire week on Sunday night. Don’t forget to meditate, stretch, and get your steps in. Dopamine is off the charts! But it inevitably wears off and guess what? You have still accomplished nothing toward your goal.
You’re still being crushed by inflation. You have lost money and think, “What girl will go out with me? I have done nothing but fail.” You feel alone as those around you doubt you and you doubt yourself. You have very few options.
You no longer fit in with your friends, but you’re not at the level of the friends you’d have if you were successful. Who’s there for you?
You make a few changes, get back up, and grind. You find yourself in an endless loop of optimizing, hitting a bump in the road, trying again, and failing again. You start to feel crazy. “The next one will work.”
You’re running on empty as the changes you’ve made don’t bring the results you want. You’re not defeated, but you’re beaten down, and your spirit is down. You have stopped sleeping through the night. Your mind still drifts away from the task at hand.
You tell yourself, “Maybe I’m not good enough. I’ll focus on a job.” But thinking about staying at your job makes you feel worse. You feel like you’re not paid enough there, tired of your boss, or maybe you want to work remote. You’re on your last leg and feel hopeless with your other pursuits.
What do you do?
You end up reading this, and I introduce you to my company, Lozana. I show you a different perspective. This perspective took me way too long to learn. But it’s what inspired me to create Lozana the way it is.
What is this perspective?
You are good enough. You did not fail because you’re not enough or your offer isn’t good enough. You’re not failing because you don’t have the knowledge. You’re failing because you’re not being yourself. You’re not leaning into who you are and you need more courage.
Every lightbulb in my head went off when I embraced this perspective. The skills learned from the courses meant nothing because it wasn’t who I was. Their way was good for them. But I could use those skills and offer something different.
The ideas began flowing and my passion and love for entrepreneurship came back.
Everyone is born with unique strengths, talents, and a unique purpose to bring value to the world. And today, you are blessed with the opportunity to share who you are with the world. With a click of a few buttons, your talents could be displayed.
Before buying a course, joining a group, or starting a business, I asked myself “Will this help me be successful?”
The problem with this question is it’s focused on three things usually: money, the opinion of others, and ease of entry.
Guess what? None of those things will bring you happiness, so how can it bring you success? Instead, the question I ALWAYS ask myself now is:
“What natural gifts do I have, and how can I leverage them to succeed?”
It’s about being different. Being you.
With this question, you begin to shift your mindset to how you can serve and how you can do things differently. It’s such a small change but so incredibly important. Most of our problems come down to asking the right questions. No matter the topic, the right question usually involves the word “how.”
With social media, it is so easy to fall into the trap of comparing ourselves, seeking answers from others, and being afraid of what others think of us.
When I leaned into my natural gifts, I came up with Lozana as you see it today.
Lozana directly reflects my gifts. To me, anything is possible. I believe in people. I believe in you! And if you’re going to do something, you might as well go big.
But how does Lozana help you?
Lozana is a clothing company striving to help individuals build wealth.
What do clothing and wealth have to do with each other?
The clothing is a tool and a symbol. It represents everything I’ve learned, my kindness, what I stand for, and everything I am going to teach you through Lozana. It’s a symbol of a better life.
It also represents my tiredness of subscriptions and high-priced courses intended to suck you in and sell you a dream. There is one common problem I have found:
The methods they’re selling you may not fit your strengths. It fits the seller's strength and their dream.
My mission with Lozana is to help YOU find your authentic way of living.
Every purchase of a clothing item from my store gives you access to an exclusive group designed to help you build wealth. This includes helping you make more money, teaching you to lean into and find your strengths, providing tools to help you improve your weaknesses, and for you to grow as an individual!
As the Lozana community grows, this group will help you learn more about stocks, real estate, copywriting, entrepreneurship, AI, and so much more. You’ll have choices for one price.
Lozana will keep up-to-date with AI technology and demonstrate how you can leverage the right tools to grow a business for yourself at a reasonable cost. We will eventually have someone whose sole duty will be to organize the right tools and teach you how to use them for your specific goals. All within the group. This will reduce the time you spend researching, which gives you more time to sell, create, build and grow. We will continue to upgrade our content as we find the best teachers to fit the Lozana brand and can best serve you.
Most importantly, you will be part of a community built to help you seek your authentic way of living.
No monthly fees. No deception. No more lies.
I believe this is the better way to do business. I believe this is the future as subscriptions get out of control.
Our long-term goal is to be a top clothing brand and a one-stop shop for the knowledge you need to build wealth independently. Lozana envisions a world with a dynamic economy.
With AI there is an extremely good chance the majority of individuals will go from a freelancer job to a side hustle to their full-time business. All in the same week without being overworked. And the only way we see this being dynamic is if it’s built around your strengths and passions. That’s the key.
This leads to the next part. Those “better jobs” you hear Sam Altman and others talk about? He’s right about the better jobs. However, no one has a long-lasting plan for them yet—until now.
The “better jobs” will be created around human connection, relationships, wealth, and health. Eventually, this will lead to the Lozana vision of a more dynamic economy.
We plan to eventually introduce a separate offer (this will be an additional charge) within the group. This will be special and designed to help bring in this dynamic economy. Implementing this offer will take time, money, training, and putting together the best team. It’s in the works but not ready yet.
Until we get to that point, with a one-time fee on the clothes, you’ll get the knowledge in the group necessary to develop yourself or your business. And you won’t lose thousands upon thousands of dollars testing new methods like I did.
$500 here for a course. $4,000 here for a group. $50/month for this group. Phone call after phone call of the same thing where they likely only tell you half the truth. And all the self-doubt flowing through your mind when you figure out it doesn’t fit WHO YOU ARE.
Those days are over.
Everything I have learned over the years will be in this group, and everything I learn growing Lozana will be in this group. I will bring together a team of individuals who have succeeded in other areas to share their stories with you. This won’t be just any team. This will be the best team. I will make sure of it because I want the best for my customers. All of my stories and their stories will be based on 4 goals:
- To help you make more money
- Lean into your strengths
- Improve your weaknesses
- Grow as an individual!
And if you don’t use the group, you still get the clothing product. I strive to make the highest-quality clothing for you with unique, but simple designs reflecting my brand's vision.
With Lozana, you get the clothing and the opportunity to use the group in YOUR timeframe.
You can work your job and use our community to help you build faster. What makes Lozana different is instead of simply giving you a course on what worked for us, we’re giving you our knowledge while giving you the frameworks to help you learn how to leverage your strengths.
There is endless advice and stories now of how someone succeeded. But does their advice fit YOU? They’re telling you their way is the way for you to succeed.
IT IS BORING!!! It’s a perpetual cycle failing to promote creativity.
Many offers we see on social media have become boring because everyone is trying to do the same thing. Boring and simple makes money, but boring never brings in the future.
If AI is the future, people need to be more creative. When everyone thinks the same way or takes the same approach, new products die.
New ideas die. A better life dies. You can kiss innovation and improvement goodbye.
We have to combine boring with creativity to create a better life for ourselves and those around us.
This is why Lozana will also give you a framework for developing the courage and will to fail. You can’t succeed without failing, and too many entrepreneurs do not show those failures. Because of this lack of transparency in many cases, many entrepreneurs do not pursue their dreams and ideas out of fear. Some of the greatest businesses and dreams have died in someone’s head before ever being created because an outsider said the entrepreneur couldn’t do it. And the entrepreneur listened because they were scared. Courage is a skill, and once you unlock it, you’ll have the opportunity to unlock a better future. Lozana will show you how to unlock it.
The future depends on your ability to leverage your strengths, purpose, and authentic way of living because there is only one you. Right now, AI is only as great as the human mind allows it to be. We have to inspire more creativity because your journey is unique to you. Then, you use AI to fill in the gaps and make your process more efficient.
Every piece of clothing I make symbolizes this vision. Every item will be created with the customer in mind. Every customer who wears my product will know they are wearing a symbol of who they can be and who the person next to them can be. While one person says it’s a stupid idea, I think it means something.
Nike has “Just Do It.”
Lululemon strives to help people live longer, healthier, fun lives.
Lozana has “Wealth is Worry-Free Health.”
I want to help as many people achieve their goals as I can. I will show you how to unlock and develop the courage to find and display your talents. Right now, all Lozana has is clothes. But you will give our products meaning the moment you wear them.
Whatever business you start because you joined the Lozana community, something will be easy for you but hard for someone else. And if you don’t want to start a business, we will at least teach you how to embrace your strengths so they can help you in your daily life and you can accomplish more. It’s about making money, leveraging your strengths, and personal growth so you don’t fall behind as everything advances so quickly around you.
If you're struggling to figure out how to leverage your natural gifts, want to build wealth, or are simply looking for a new clothing brand standing for the people, then Lozana is right for you.
Welcome! 😎